Hailing from Hochelaga-Maisonneuve, Jimmi Francœur spent five years as a professional photographer before branching out into film, which he saw as a logical progression.

His work in either medium is marked by vibrancy, feeling and impeccable framing. From fashion shoots to ads for Nivea, La Roche-Posay, Nissan and GMC, he follows his intuition in his quest to bring out the best in his subjects — and above all, move his viewers, since for Jimmi, the human aspect always comes first.