Immortalizing all that is carefree and light in life gives rise to sincere, profound emotions. Especially when it’s done with fun, goodwill and honesty. By revealing the beauty of the moment and drawing the essence of our nature from the little things, Zachary Hertzman has this talent, both as a photographer and director, for capturing the good vibrations as much as he creates them.
This state of mind drives his projects and gives them their emotional impact, which his clients – Canon, Roots, Marshall’s and Facebook and artists like Arcade Fire understand well. With great fluency, he transports us into a vibrant, luminous and colourful visual universe. Like a dark room, Zachary develops images that convey what words cannot, so that what was invisible is suddenly brought to light.