Lee conquered the advertising industry as a creative director, working in some of the top advertising agencies on award-winning campaigns for: BMW, Volkswagen, Adidas, Electronic Arts, Guinness, and several other renowned brands.

He made the leap into directing after returning to London following some time spent in Amsterdam. His first assignment as a director was a journey to the Arctic Circle to film one of BBC Top Gear’s most ambitious transcontinental races, set the tone for his epic work, particularly for automotive and sports brands. His cinematic visual style is immediately recognizable and undoubtedly the result of his ongoing obsession with cinema.

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