Pierre’s sense for storytelling and comedy comes from his days in the film industry where he started off by honing his craft as a screenwriter.

Therefore, lots of Pierre’s work involves witty dialogues but what makes his work stand out is that he’s also mastered visual storytelling. When the creative ideas requires some seamless visual effects in order to get that eye candy moment, is when Pierre is on top of his game. He shoots as many real elements as possible on camera, sometimes using motion control tools, specially designed props or prosthetics, or 3D elements in the end to spice it up.

“We all love stories with funny characters we can relate to, but more than anything, we need to feel emotion. Tell me a good story please!” This is why Pierre likes to sit down with creative minds and explore the most original way to communicate the idea.

Over the years, Pierre has collaborated with several Canadian, American, and European
agencies including Ogilvy, McCANN, GREY, JWT, THE HIVE, DDB, LEO BURNETT, SidLee,
LG2, Publicis, Cossette, Saatchi, FCB, Rethink, and DentsuBos to name a few.

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